Efva Attling has been designing eyewear for Scandinavian Eyewear since 2002. She launched her first collection of optical frames and sunglasses in the fall of the same year.

 ‘Of course I like to design frames with an attitude’, Efva explains, ‘I see eyewear as a piece of jewellery too. And some of my jewellery is made to match the frames. My eyewear is for men and women, young and old. It’s classical music meets rock’n roll.’

Celebrities such as Lisa Marie Presley, Ronan Keating and Swedish soccer player Fredrik Ljungberg all wear her sunglasses and Björn Ulvaeus of ABBA looks elegant in Efva Attling optical frames, as do many others of course. In Sweden, Efva Attling eyewear is sold exclusively by the company Synsam.

In 2005 Orrefors offered Efva Attling a partnership as an external designer, an offer she accepted with great excitement.  Efva Attlings first collection for Orrefors, ”Amor Vincit Omnia”, was released in 2006. Her second collection "Endless", was released in 2008. 

AMOR VINCIT OMNIA
"Love conquers all" is a collection that breathes luxury, togetherness, love and wedding gifts. The glasses are a stylish marriage of two different materials – crystal and silver. Round the stem of each glass rests a hand-crafted silver ring bearing the inscription "Amor Vincit Omnia". They all come in a luxurious silk package. The AVO collection consists of champagne glasses, wine glass, cake plate, candlestick, martini glass and a diamond edition flute. The last one a prestige glass for Orrefors and the brightest star in the Amor Vincit Omnia constellation. The ring, of white gold, is dotted with 36 brilliant-cut diamonds.

ENDLESS
A celebration of love.
A ring floats deep inside the crystal clear glass, bearing the romantic message "From here to Eternity". Many of us remember the 1950s film with the same name, where the famous love scene on the water’s edge between Burt Lancaster and Deborah Kerr that has made the film historic. Endless, captures the spirit of the times and the film, bringing the ring and crystal together in a loving union. The handmade crystal carries a passionate message of love at its heart that is conveyed by the ring, the ultimate symbol of love. Endless comes in vase, bud vase, platters and ring holder.

Efva Attling Stockholm is supporting the Swedish Red Cross with the "Cross" bracelet and "Angels". The "Cross" bracelet was the first piece done in cooperation with the Red Cross. After the Tsunami catastrophe 2004 Efva also made "Angels", a silver pendant, in order to help the surviving victims. Each sold unit contributes to good causes initiated by the Red Cross. Since 2004 "Cross" bracelet and "Angels" has raised more than 2 Million SEK.

In 2005 Efva was asked to design a bottle-pourer in sterling silver for Absolut vodka. She designed a bottle pourer and a shot glass with the symbolic Absolut A, but twisted to make it the Attling way. Underneath the shot-glass is the word "SKÅL" in stamped lettering. The collection was named "Absolut Attling" and was produced in a limited edition and introduced in March 2005. The objects were found at selected restaurants throughout Sweden, including Café Opera and Berns in Stockholm.

In the spring of 2006 three Swedish artists got a request from ‘Månpocket’ to make a cover for a pocketbook. Efva Attling was one of them. The artists each made a cover and the books came in a special edition of 175 copies each.

Efva Attling got the assignment to interpret Stieg Larsson’s book ‘Män som hatar kvinnor’ (The girl with the dragon tattoo) that is now on cinemas.

In 2008 Efva Attling designed the new Grammis trophy (Swedish version of the Grammy Awards), which was manufactured by Orrefors. Efva decided early on that she wanted to create a statuette that could be lifted with one hand in a victorious gesture, just like at the Oscars gala.

”Empire State Building meets Hötorget Tower with a musical touch, was my first thought. It also felt important that the star on top of the trophy be made of the finest platinum, the most valuable material available, so that the winner of the award really felt like a star. Not just for that evening, but forever” explained Efva Attling.

The trophy is casted in solid glass and the star on top of the trophy is made of platinum.

The Signature jacket
In 2008 Efva Attling designed a leather jacket for Jofama.

”I love leather jackets. I´ve collected quite a few in different styles over the years, both brand new and second hand, which is why I didn`t hesitate for one second when Jofama asked me to design my very own jacket.

Having designed clothes in the 80´s for H&M and my own label, Pretty Pregnant, it was exciting to return to this experience when designing my Signature Jacket 2008. I would call it a luxurious biker jacket. It was available in four different models: in black or dark-creme lambnappa with a generous fur collar and cuffs made of Italian Toscana lamb in white, black and dark-creme”.

In 2005 Efva was asked to design a car by Cliff Design & Development AB.

Cliff Design & Development AB had developed a new kind of service called “Visual Design Support", a service used early in the design chain to be able to quickly produce images that look and feel real. So they asked Efva Attling if she would like to design something, anything, without any real assignment. Efva gladly accepted this invitation and decided that she wanted to design a car.

Efva Attling -“First I was afraid I was petrified........like the song "I will survive" begins. My life has been full of challenges so I thought why not when the question came from Cliff. Martin Enthed and I had already been working with my first glass collection for Orrefors and it was amazing how fast my sketches came "alive" in 3D on the computer. To explain the design which is in your head to other people is not very easy. This is a fantastic way to proceed with the work of actually creating whatever your vision may be, and everybody will understand your design.”